I bring a balanced blend of creativity and business experience which
makes working with me unique.
Graphic Designer and Creative Consultant
Bonbon Bloom Designs | current
Work with small to medium sized businesses in developing creative visual imagery, solid branding and marketing goals which include sales strategies, on-line campaigns, website redesigns, promotions and customer service strategies in order to increase sales and profitability.
SMB consulting
Ad layouts
Brochures
Branding
Logo design
Email campaigns
Websites
Promotional materials
Banners
POS signage
Photography
and more
Account Manager, Advertiser Agency Services
Arbitron Inc. (re-hire) | Jan 2007 to Mar 2009
Created custom presentations, training materials and marketing materials to sell custom studies, syndicated consumer research and software platforms in the healthcare, insurance, pharmaceutical, financial, beverage and retail verticals. Responsbilities included cold calling, prospecting, presenting, proposals, follow-up and management of accounts. Client examples included: Westfield, Starbucks, Wells Fargo, P&G, Nordstroms, State Farm and T-Mobile.
Responsible for sales
Contract renewals
75% travel
National territory
Worked remotely
Marketing Director
Clothing Manufacturer | April 2006 to June 2008
Increased overall sales by 40% in less than one year. Responsible for total sales of the company. Managed national in-house territory and six national sales representatives. Implemented CRM, designed marketing materials, created email campaigns, POS signage, brochures, product guides and assisted in designing collections.
Training Manager, Advertiser Agency Services
Arbitron Inc. (promoted) | July 2002 to Feb 2005
Hired and developed new national training division for advertising agency and advertiser clients both internally and externally. Consistently increased legacy customer satisfaction scores, renewal rates and client touch points. Implemented new revenue streams that led to a successful certification program for graduate students at San Diego State University. Involved in designing all marketing communication efforts and long term strategic planning with executive management team.
Account Manager, Advertiser Agency Services
Arbitron Inc. (promoted) | Oct 1999 to July 2002
Multi-media software, radio ratings and consumer research sales. Consistently exceeded sales goals in various product lines and contract renewals. Winner of numerous sales awards including Scarborough salesperson of the year. Developed numerous marketing materials for customers, internal sales and software training teams. Increased market penetration by 25% in territory.
Training Specialist, Radio Station Services
Arbitron Inc. | March 1996 to Oct 1999
Serviced and trained client lists in 25 territories throughout the Western United States. Consistently exceeded quarterly goals. Created company wide training materials and presentations used by the sales and management teams.
Technically savvy with the ability to self teach and quickly learn new software programs
Adobe Creative Cloud
Photoshop
Illustrator
Constant Contacts
Mail Chimp
WIX
Word
Excel
Powerpoint
Pages
Numbers
Keynote
Salesforce
Trello
Harvest
Yelp Business
Dropbox
WebEx
Google drive
Google docs
Join Me
Traveled to: Switzerland, Amsterdam, Germany, England, Poland, Italy, Bali, China, Puerto Rico & Caribbean
Familiar with media ratings such as ABC, Arbitron, Neilsen and Scarborough research
Love photography, painting, ceramics, rock hounding, gardening & sailing
Lived in Hong Kong, France, Guam and throughout California
Volunteered at orphanages in Peru and India
Myers-Briggs ENFP
Customer Focused Selling
Mandel Communications
Radio Advertising Bureau
Media Buying Academy
Train-the-Trainer
XB Coaching
Reiki
Humboldt State University, University of Guam, California State University, Fresno & Google